November 2023

Blog 31 - market forecasting and trend analysis

Navigating the Future: The Power of Market Forecasting and Trend Analysis

Marketing Research /

Welcome to our exploration of strategic foresight in business—where understanding market forecasting and trend analysis is not just advantageous, it’s critical for success. As part of our comprehensive Marketing Research series, this post delves into these crucial tools that enable businesses to plan with precision and anticipate market trends. The Vital Role of Market Forecasting […]

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Blog-30-Competitor-Analysis

Navigating the Competitive Landscape: An In-Depth Guide to Competitor Analysis

Marketing Research /

In the ever-evolving marketplace, staying ahead means understanding not just your customers, but your competitors too. Today, we’re delving into the art of competitor analysis, a cornerstone of strategic marketing that could make or break your business’s success. From benchmarking your own performance to discovering untapped opportunities, this guide is your key to unlocking a

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Blog-29-Brand-Equity-Research

Strengthening Your Brand’s Value: The Essential Guide to Brand Equity Research

Marketing Research /

Hello and welcome to the latest installment of our deep-dive marketing series! Today, we’re focusing on a powerhouse of brand strategy—brand equity research. This isn’t just another corporate buzzword; it’s the compass that guides businesses toward stronger brand value and deeper customer relationships. So, whether you’re a startup entrepreneur or a seasoned marketer, join us

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Charbel El Khouri with digital background
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