Charbel El Khouri

Charbel El Khouri is an accomplished freelance marketing consultant based in Dubai, with extensive expertise spanning across strategic communications, brand development, and event planning. With over 20 years of experience in the dynamic world of marketing and advertising, Charbel has become a sought-after strategist, known for his innovative approach and ability to craft impactful marketing solutions.
Born and raised in the vibrant city of Beirut, Lebanon, Charbel pursued his passion for marketing and communications, earning his stripes in various roles that honed his skills in both traditional and digital marketing domains. His educational background, which includes a degree in Marketing and Business Administration, laid a strong foundation for his professional journey.
In his illustrious career, Charbel has worked with a diverse range of clients, from startups to multinational corporations, helping them navigate the complex landscapes of marketing in the UAE and the Middle East. His expertise is not just limited to crafting strategies; he is also adept at executing them with precision, ensuring that each campaign delivers tangible results.
Charbel's approach to marketing is holistic – he believes in integrating all facets of marketing communication to create cohesive, compelling narratives that resonate with audiences. This belief led him to specialize in integrated marketing communications, where he excels at blending traditional marketing techniques with digital innovations.
As a freelance consultant, Charbel offers a range of services including marketing strategy development, brand identity creation, digital marketing, and event planning. His commitment to staying ahead of industry trends has enabled him to deliver successful, cutting-edge campaigns that drive growth and enhance brand visibility.
When he's not immersed in the world of marketing, Charbel enjoys exploring the rich cultural tapestry of the UAE, indulging in his love for photography, and staying active through various outdoor activities.
Contact: Charbel is always open to new collaborations and opportunities. He can be reached at charbel@charbelkhouri.com for consultations and project discussions.

Blog-29-Brand-Equity-Research

Strengthening Your Brand’s Value: The Essential Guide to Brand Equity Research

Hello and welcome to the latest installment of our deep-dive marketing series! Today, we’re focusing on a powerhouse of brand strategy—brand equity research. This isn’t just another corporate buzzword; it’s the compass that guides businesses toward stronger brand value and deeper customer relationships. So, whether you’re a startup entrepreneur or a seasoned marketer, join us […]

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Blog-28-Customer-Satisfaction-and-Loyalty-Research

Customer Satisfaction and Loyalty: Elevate Your Brand’s Success

Welcome to our deep dive into customer satisfaction and loyalty research—pivotal for any thriving business strategy. In this post (and in our companion video series), we’ll unravel the significance of understanding and leveraging customer emotions and feedback to secure long-term success. Why Prioritize Customer Satisfaction and Loyalty? In a bustling marketplace, it’s not just about

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Blog-27-Distribution-Channel-Research

Distribution Channel Research: Unlocking Efficiency and Reach

Are you looking to expand your market reach and streamline your product delivery? In our twenty-seventh episode of the Marketing Research Series, we unfold the layers of distribution channel research, a cornerstone of any robust marketing strategy. This deep dive will arm you with the understanding needed to propel your product into customers’ hands efficiently

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Blog-26-Promotion-and-Advertising-Research

Unlocking Success: A Deep Dive into Promotion and Advertising Research

Welcome to a critical exploration of promotion and advertising research, the backbone of any successful marketing strategy. This blog post will shed light on the intricate process of crafting campaigns that not only capture attention but also convert viewers into customers. Plus, don’t miss our in-depth video discussion on this topic for exclusive insights. Understanding

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