Marketing Research Archives - Charbel El Khouri

The Impact of Data Analytics on Event ROI: Why 2024 is the Year to Go Data-Driven

Artificial Intelligence - AI, Digital Marketing, Events Management, Marketing, Marketing Research, Trends 2024 / June 3, 2024

What if you could boost your event ROI by 20% with the right data-driven strategy? In 2024, data analytics is no longer optional—it’s a game changer for every event marketer looking to optimize results and justify every marketing dollar. The event marketing landscape has become increasingly competitive, with brands vying for the attention of discerning […]

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Marketing Communications in 2024: Harnessing the Power of Data-Driven Strategies

Marketing Communications, Marketing Research, Trends 2024 / January 3, 2024

In an era where every interaction leaves a digital footprint, data has become the lifeblood of effective marketing communications. Did you know that companies using data-driven strategies are three times more likely to see significant improvements in decision-making? As we step into 2024, leveraging data is not just a competitive advantage; it’s a necessity for

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Blog 31 - market forecasting and trend analysis

Navigating the Future: The Power of Market Forecasting and Trend Analysis

Marketing Research / November 9, 2023

Welcome to our exploration of strategic foresight in business—where understanding market forecasting and trend analysis is not just advantageous, it’s critical for success. As part of our comprehensive Marketing Research series, this post delves into these crucial tools that enable businesses to plan with precision and anticipate market trends. The Vital Role of Market Forecasting

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Navigating the Competitive Landscape: An In-Depth Guide to Competitor Analysis

Marketing Research / November 6, 2023

In the ever-evolving marketplace, staying ahead means understanding not just your customers, but your competitors too. Today, we’re delving into the art of competitor analysis, a cornerstone of strategic marketing that could make or break your business’s success. From benchmarking your own performance to discovering untapped opportunities, this guide is your key to unlocking a

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Strengthening Your Brand’s Value: The Essential Guide to Brand Equity Research

Marketing Research / November 2, 2023

Hello and welcome to the latest installment of our deep-dive marketing series! Today, we’re focusing on a powerhouse of brand strategy—brand equity research. This isn’t just another corporate buzzword; it’s the compass that guides businesses toward stronger brand value and deeper customer relationships. So, whether you’re a startup entrepreneur or a seasoned marketer, join us

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Customer Satisfaction and Loyalty: Elevate Your Brand’s Success

Marketing Research / October 30, 2023

Welcome to our deep dive into customer satisfaction and loyalty research—pivotal for any thriving business strategy. In this post (and in our companion video series), we’ll unravel the significance of understanding and leveraging customer emotions and feedback to secure long-term success. Why Prioritize Customer Satisfaction and Loyalty? In a bustling marketplace, it’s not just about

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Distribution Channel Research: Unlocking Efficiency and Reach

Marketing Research / October 26, 2023

Are you looking to expand your market reach and streamline your product delivery? In our twenty-seventh episode of the Marketing Research Series, we unfold the layers of distribution channel research, a cornerstone of any robust marketing strategy. This deep dive will arm you with the understanding needed to propel your product into customers’ hands efficiently

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Unlocking Success: A Deep Dive into Promotion and Advertising Research

1 Comment / Marketing Research / October 23, 2023

Welcome to a critical exploration of promotion and advertising research, the backbone of any successful marketing strategy. This blog post will shed light on the intricate process of crafting campaigns that not only capture attention but also convert viewers into customers. Plus, don’t miss our in-depth video discussion on this topic for exclusive insights. Understanding

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